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Greening the Red, White, and BlueThe Bomb, Big Business, and Consumer Resistance in Postwar America$
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Thomas Jundt

Print publication date: 2014

Print ISBN-13: 9780199791200

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199791200.001.0001

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“Sons of Bitches”

“Sons of Bitches”

Sources of Postwar Anxiety

(p.11) 1 “Sons of Bitches”
Greening the Red, White, and Blue

Thomas Jundt

Oxford University Press

The atomic bomb revealed a fragile planet, moving some thinkers to ponder other ways that humanity might be hastening its end. The environmental effects of corporate capitalism, and a government too obsessed with economic growth to properly regulate business, became the focus of concern for proto-environmentalists. Authors, including William Vogt and Fairfield Osborn, emphasized ecology in their effort to reintegrate humans back into the natural environment after they were further severed from nature when they made the decision to create the bomb. New environmental thinking was evidenced in 1949 United Nations and United Nations Educational, Scientific, and Cultural Organization (UNESCO) conferences on the environment. UNESCO’s conference reached well beyond traditional preservationist goals and reflected an expanded environmental consciousness taking hold in the postwar era, largely as a response to the growing power of corporate capitalism and the American effort to construct a liberal international order.

Keywords:   Atomic bomb, corporate capitalism, ecology, proto-environmentalism, William Vogt, Fairfield Osborn, United Nations, UNESCO

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