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Greening the Red, White, and BlueThe Bomb, Big Business, and Consumer Resistance in Postwar America$
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Thomas Jundt

Print publication date: 2014

Print ISBN-13: 9780199791200

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199791200.001.0001

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“The Clock is Ticking”

(p.240) Conclusion
Greening the Red, White, and Blue

Thomas Jundt

Oxford University Press

Green consumerism has come under attack as a form of political expression that avoids the more difficult work involved in traditional forms of political organizing. Such attacks often ignore the reality of the hegemonic power of the corporate capitalist state. However limited the political effects may be, from the earliest days after the environmental and psychic shock waves of the Bomb to the counterculture days of the sixties and up through the present, the alternative of green consumption has existed as a sanctuary within the corporate capitalist state where citizens no longer trust their government to place their interests before the interests of corporations. Ultimately, structural changes will require greater democracy, and the disembedding of corporate capitalism from the state. Until that unlikely transformation, many citizens will continue to take what shelter they can find in green consumerism.

Keywords:   Cultural politics, local economies, cohousing, doomsday clock

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