This chapter explains why moral beliefs that comport with the moral foundation are not plausibly transmitted via genes or discovered introspectively. Instead, they are most plausibly instantiated in sufficient proportion, with sufficient consistency, and with sufficient conviction across the whole of a society through culture. Culture is also shown to have a unique ability to solve a fundamental problem of timing and rationality – that of separating the decision to have certain moral beliefs from the consequences of having them at the time of making moral decisions. Culture is also shown to have a unique ability to overcome dynamic feedback effects that normally impede the emergence of a high trust society.
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