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Unruly MediaYouTube, Music Video, and the New Digital Cinema$
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Carol Vernallis

Print publication date: 2013

Print ISBN-13: 9780199766994

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199766994.001.0001

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A Music Video Canon?

A Music Video Canon?

Chapter:
(p.262) Chapter 12 A Music Video Canon?
Source:
Unruly Media
Author(s):

Carol Vernallis

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199766994.003.0012

Music video aesthetics have seeped into other genres, and music video directors like Michel Gondry and Spike Jonze are altering the landscape of feature films. But there are no archives for music video, and music video’s history remains uncharted. Focusing on the Palm DVD Music Video Director Series, this chapter considers music video directors as auteurs. Music video has become a site for directors to develop style and technique. Directors have a hand in every phase of production: the making of storyboards, the casting of extras, shooting, and editing. Directorial styles diverge because there are no schools for making music videos nor industry internship programs, nor are there communal video-making practices like making music videos in garages. This chapter examines differences among the Palm Series directors (Mark Romanek, Michel Gondry, Chris Cunningham, Spike Jonze, and Hype Williams) in order to argue for the value and limits of music video auteurship.

Keywords:   Aesthetics, digital, soundtrack, music video, Michel Gondry, Spike Jonze, Palm DVD, Mark Romanek, Chris Cunningham, Hype Williams

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