Jump to ContentJump to Main Navigation
Unruly MediaYouTube, Music Video, and the New Digital Cinema$
Users without a subscription are not able to see the full content.

Carol Vernallis

Print publication date: 2013

Print ISBN-13: 9780199766994

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199766994.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 13 December 2019

Digital Style

Digital Style

Francis Lawrence and Dave Meyers

Chapter:
(p.234) Chapter 11 Digital Style
Source:
Unruly Media
Author(s):

Carol Vernallis

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199766994.003.0011

This chapter addresses questions of music video authorship through an analysis of two directors. Dave Meyers’s work succeeds through semiotic overload, sometimes overturning viewers’ expectations about sexuality, gender, and race. In his “Bombs over Baghdad,” Outkast frolics among some of the most stereotypical images of blackness—gospel singers in purple robes, blaxploitation’s dancing heroines, even orangutans and chimpanzees. But perhaps Meyers’s imagery against these songs creates new meanings. Francis Lawrence’s classical and restrained attention to a song’s musical surface, on the other hand, and his concern with the history of visual representation within music video, provides a counterpoint to Meyers’s work.

Keywords:   Audiovisual, aesthetics, digital, popular music, music video, auteur, genre, Dave Meyers, Francis Lawrence

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .