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Unruly MediaYouTube, Music Video, and the New Digital Cinema$
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Carol Vernallis

Print publication date: 2013

Print ISBN-13: 9780199766994

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199766994.001.0001

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Introduction

Introduction

Unruly Media: YouTube, Music Video, and the New Digital Cinema

Chapter:
(p.3) Introduction
Source:
Unruly Media
Author(s):

Carol Vernallis

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199766994.003.0000

The Introduction begins with the problem of defining post-classical cinema, music video, and the YouTube clip. It advances definitions of these genres through consideration of stylistic features, length, budget, format, platform, production practices, and audiences. It also attempts to describe each genre’s current state of affairs in relation to its past, and to characterize the relations between these genres. Through consideration of specific examples, the Introduction suggests that accelerating rates of interpenetration and intertextuality will increasingly blur boundaries among platforms and genres. An overview of the book’s project and a description of individual chapters is included.

Keywords:   Post-classical cinema, aesthetics, digital, soundtrack, music video, intermedial, audiovisual, technologies, the web, YouTube

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