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Salsa RisingNew York Latin Music of the Sixties Generation$
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Juan Flores

Print publication date: 2016

Print ISBN-13: 9780199764891

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780199764891.001.0001

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Fania’s Latin Thing

Fania’s Latin Thing

(p.175) 5 Fania’s Latin Thing
Salsa Rising

Juan Flores

Oxford University Press

A major event in the music history was the dance concert held at mid-Manhattan’s Cheetah Club in 1971, an event that was planned by and filmed and recorded by Fania Records. The film was titled Our Latin Thing, and the featured band was the Fania All-Stars, which became the premier band of what a few years later came to be called salsa. That event marked the hegemony of the Fania company in the entire Latin music industry, and their version of and production model for the music became prevalent and definitive. Fania’s stable of musicians, vocalists, and bandleaders became nearly all-inclusive, and many were brought together to participate in the widely promoted and immensely popular concerts of the Fania All-Stars. Under the leadership of Johnny Pacheco and his business partner Jerry Massucci, a formula was developed for the production of a standardized, and largely derivative, musical product that, while influential, soon became tired and predictable, draining the music of its originality and experimental quality. This period culminated in the baptism of the music as “salsa” by mid-century, when the heralded “boom” of the style was already showing signs of its “bust.”

Keywords:   Fania Al-Stars, Cheetah club, Our Latin Thing, Latin New York magazine, Jerry Massucci, Yankee Stadium concert

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