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Salsa RisingNew York Latin Music of the Sixties Generation$
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Juan Flores

Print publication date: 2016

Print ISBN-13: 9780199764891

Published to Oxford Scholarship Online: March 2016

DOI: 10.1093/acprof:oso/9780199764891.001.0001

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Boogaloo Soul

Boogaloo Soul

(p.106) 3 Boogaloo Soul
Salsa Rising

Juan Flores

Oxford University Press

In 1965–66 and extending until 1968, a new craze emerged among young New York Latinos called boogaloo, or Latin boogaloo, which evidenced the very strong influence of soul music and funk. Boogaloo was a fusion of Latin sounds of son montuno and a party-oriented soul music popular at the time. The music, disdained by many established and traditionalist Latin bandleaders, was an expression of the close proximity between New York Puerto Rican and urban African American cultures during the time of the civil rights movement. Though the boogaloo fad was short-lived, it was important at a cultural level and formed part of a larger musical genre often referred to as Latin soul, which lived on for the years to come. Latin soul, attesting to the urban Latinos’ identification with African American experience and expression, formed part of what was called salsa in subsequent years; however, it was sometimes sidelined by a more exclusionary “Latin” notion as fostered by Fania Records once this label established its hegemony in the Latin music market after the early 1970s.

Keywords:   Latin boogaloo, Latin soul, Joe Cuba, “I Like It Like That”, Joe Bataan, La Lupe

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