In 1965–66 and extending until 1968, a new craze emerged among young New York Latinos called boogaloo, or Latin boogaloo, which evidenced the very strong influence of soul music and funk. Boogaloo was a fusion of Latin sounds of son montuno and a party-oriented soul music popular at the time. The music, disdained by many established and traditionalist Latin bandleaders, was an expression of the close proximity between New York Puerto Rican and urban African American cultures during the time of the civil rights movement. Though the boogaloo fad was short-lived, it was important at a cultural level and formed part of a larger musical genre often referred to as Latin soul, which lived on for the years to come. Latin soul, attesting to the urban Latinos’ identification with African American experience and expression, formed part of what was called salsa in subsequent years; however, it was sometimes sidelined by a more exclusionary “Latin” notion as fostered by Fania Records once this label established its hegemony in the Latin music market after the early 1970s.
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