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The Hybrid Media SystemPolitics and Power$
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Andrew Chadwick

Print publication date: 2013

Print ISBN-13: 9780199759477

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199759477.001.0001

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All Media Systems Have Been Hybrid

All Media Systems Have Been Hybrid

Chapter:
(p.23) 2 All Media Systems Have Been Hybrid
Source:
The Hybrid Media System
Author(s):

Andrew Chadwick

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199759477.003.0003

Chapter 2 explores what hybridity has meant in practice throughout the history of media. This story goes back a long, long way, but this chapter focuses on some key developments since the fifteenth century. The chapter presents these neglected histories of media hybridity not only because previous interactions between older and newer media are interesting in their own right, but more importantly because history provides some important conceptual pointers which then go on to inform the contemporary studies that make up the rest of the book. Chapter 2 is not designed to be an all-encompassing traditional narrative history but serves as a revisionist account of intriguing episodes in hybrid media. It shows how the technologies, genres, norms, behaviors, and organizational forms of older and newer media have often been deeply intertwined, and how periods of important change have been shaped by continuities with the past.

Keywords:   media history, hybridity, technologies, genres, norms, behaviors, organizational forms, continuity

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