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The Heuristics Debate$
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Mark Kelman

Print publication date: 2011

Print ISBN-13: 9780199755608

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780199755608.001.0001

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Fast and Frugal School Objections to the Heuristics and Biases Program

Fast and Frugal School Objections to the Heuristics and Biases Program

(p.70) 4 Fast and Frugal School Objections to the Heuristics and Biases Program
The Heuristics Debate

Mark Kelman (Contributor Webpage)

Oxford University Press

F&F theorists claim H&B theorists have merely exposed laboratory frailties in judgment and decision-making; the findings do not imply poor performance in natural environments. H&B experimenters purportedly often present problems in a cognitively intractable form rather than the more tractable form they would take in natural environments, and they often ask people to solve, through abstract methods, problems of no practical significance that formally resemble important problems that they solve without using formal logic. Moreover, at times, subjects will substitute a pay-off structure from the real-world variant of the “game” that resembles the “game” the experimenters have established with its own unfamiliar pay-off structure and, at other times, people will reinterpret the language of instructions they are given because they draw implications from the quasi-conversation with the experimenter that are not literally present. F&F scholars further believe that the heuristics that the H&B scholars have identified are both under-theorized—there is no adaptationist account of why any of the cognitive mechanisms they identify would have developed—and under-defined.

Keywords:   Gigerenzer, fast and frugal heuristics, critiques of heuristics and biases, cheater detection modules, probability matching, base rate neglect, domain specificity, frequentist data presentation, probabilistic data presentation, hot-hand, gambler’s fallacy, Gricean conversational norms

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