Jump to ContentJump to Main Navigation
Dissemination and Implementation Research in HealthTranslating Science to Practice$
Users without a subscription are not able to see the full content.

Ross C. Brownson, Graham A. Colditz, and Enola K. Proctor

Print publication date: 2012

Print ISBN-13: 9780199751877

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199751877.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 21 July 2019

Enhancing Dissemination through Marketing and Distribution Systems: A Vision for Public Health

Enhancing Dissemination through Marketing and Distribution Systems: A Vision for Public Health

(p.213) 11 Enhancing Dissemination through Marketing and Distribution Systems: A Vision for Public Health
Dissemination and Implementation Research in Health

Matthew W. Kreuter

Christopher M. Casey

Jay M. Bernhardt

Oxford University Press

The long time lag between discovery of new knowledge and its application in public health and clinical settings is well documented and described in other chapters in this book. Along this evidence-to-practice cycle, there is no shortage of evidence-based approaches and empirically supported programs to enhance the public's health, but there are few systems in place to bring these discoveries to the attention of practitioners and into use in practice settings. In business, the process of taking a product or service from the point of development to the point of use by consumers is carried out by a marketing and distribution system. In previous work, it was argued that marketing and distribution responsibilities are largely unassigned, underemphasized, and/or underfunded for disseminating effective public health programs, and without them widespread adoption of evidence-based approaches is unlikely. This chapter proposes three specific components of a marketing and distribution system for evidence-based public health practices, and describes how the potential benefits of such a system could be evaluated through dissemination research.

Keywords:   marketing, distribution, public health, dissemination research, evidence-based health practice

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .