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The Grand Chorus of ComplaintAuthors and the Business Ethics of American Publishing$
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Michael J. Everton

Print publication date: 2011

Print ISBN-13: 9780199751785

Published to Oxford Scholarship Online: September 2011

DOI: 10.1093/acprof:oso/9780199751785.001.0001

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The Tact of Ruthless Hall

The Tact of Ruthless Hall

Chapter:
(p.141) 6 The Tact of Ruthless Hall
Source:
The Grand Chorus of Complaint
Author(s):

Michael J. Everton

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199751785.003.0006

Fanny Fern's novel Ruth Hall, about a popular female magazine writer trying to make a living from her pen and encountering various wretched literary tradesmen along the way, probably contributed to stereotypes of immoral literary tradesmen. The novel's publication in 1854 caused a scandal, in part because of the vitriol with which Fern attacked the trade. Much scholarship on this novel focuses on this attack and on the ways in which Ruth does and does not represent the condition of women in the mid-nineteenth century. However, little of this scholarship takes note of something Fern's narrator calls attention to: that as an author Ruth is also a “business woman.” Chapter 6 asks what it meant to be a businesswoman in the mid-nineteenth century and what it meant to be a woman conducting literary business. Through Ruth, Fern arrives at a different theory of trade morality from that of Melville. Ruth Hall theorizes the potential for a moral capitalism based on the very ideal publishers themselves espoused. Fern, who is often characterized as one of the most despondent critics of American print culture, argued that there could be love between Putnam's eater and eaten, between trade and author, even if only in theory.

Keywords:   Fanny Fern, Ruth Hall, authorship, ethics, publishing, economics, Adam Smith, gender, business

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