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Cross-Cultural Technology DesignCreating Culture-Sensitive Technology for Local Users$
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Huatong Sun

Print publication date: 2012

Print ISBN-13: 9780199744763

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199744763.001.0001

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Mei's Story: “Idioms Solitaire” between Sports Fans

Mei's Story: “Idioms Solitaire” between Sports Fans

Chapter:
(p.167) 8 Mei's Story: “Idioms Solitaire” between Sports Fans
Source:
Cross-Cultural Technology Design
Author(s):

Huatong Sun

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199744763.003.0008

This chapter explores the complexities of local culture beyond the models of cultural dimensions with a Chinese user case. It regards Chinese graduate student Mei’s late night message exchanges as a new form of fan innovation and a literacy practice. In comparison to Brian’s orality practice in the previous chapter, this chapter discusses how different cultural preferences lead to different use and genre patterns of text messaging and contribute to different meanings. It exemplifies the dialogical nature of technology in cross-cultural technology design and illustrates many factors, other than cultural dimensions, contributed to this particular local use. Meanwhile Mei’s case also epitomizes the importance of “constructive subjectiveness” in technology design as her identity as a sports fan was a driving force in her creative way of using and localizing a technology.

Keywords:   cross-cultural design, cultural dimensions, mobile messaging, fan culture, orality, literacy, constructive subjectiveness

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