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Cross-Cultural Technology DesignCreating Culture-Sensitive Technology for Local Users$
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Huatong Sun

Print publication date: 2012

Print ISBN-13: 9780199744763

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199744763.001.0001

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Culturally Localized User Experience as Situated and Constructed

Culturally Localized User Experience as Situated and Constructed

Chapter:
(p.203) 10 Culturally Localized User Experience as Situated and Constructed
Source:
Cross-Cultural Technology Design
Author(s):

Huatong Sun

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199744763.003.0010

This chapter further develops the framework of CLUE with a consolidated discussion of five use cases presented earlier. It situates those cases on a broader horizon and reviews the trends of user localization across the sites. Thereby it illuminates how a holistic view of user experience is both situated and constructed in local contexts: To explore the “situatedness,” the first section of the chapter looks at how a local use of mobile messaging technology is situated in the surrounding contexts as the outcome of the interactions of various cultural influences; to investigate the “constructiveness,” the second section demonstrates how user localization functions as cultural consumption and how “genius loci” is achieved. Based on this holistic view of user experience, the third section examines affordances as dialogic relation through a dual mediation process of messaging use and suggests designing beyond operational affordances and cultivating social affordances for local use.

Keywords:   cross-cultural design, culturally localized user experience, clue, cultural dimension, mobile messaging, user localization, situatedness, constructiveness, cultural consumption, genius loci, dual mediation, affordance

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