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HeuristicsThe Foundations of Adaptive Behavior$
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Gerd Gigerenzer, Ralph Hertwig, and Thorsten Pachur

Print publication date: 2011

Print ISBN-13: 9780199744282

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780199744282.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 October 2019

The Quest for Take-the-Best: Insights and Outlooks from Experimental Research

The Quest for Take-the-Best: Insights and Outlooks from Experimental Research

Chapter:
(p.364) Chapter 17 The Quest for Take-the-Best: Insights and Outlooks from Experimental Research
Source:
Heuristics
Author(s):

Arndt Bröder

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199744282.003.0017

The chapter summarizes empirical work by employing a historical perspective. This view of experimental research on take-the-best nicely shows that accumulating knowledge about a phenomenon may dynamically change the relevant research questions themselves. The summary shows that take-the-best is no general theory of decision making, but that people adaptively use it when appropriate. This adaptivity has limits, however, if behavior becomes routinized. Memory-based decisions appear to differ from those based on given information. The search for personality variables explaining strategy selection has been elusive. A particularly important finding is that the cognitive costs of strategy execution may have been overstated in contingency models and the toolbox metaphor.

Keywords:   fast-and-frugal heuristics, memory, strategy selection, individual differences, adaptive decision making

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