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Foundations of Neuroeconomic Analysis$
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Paul W. Glimcher

Print publication date: 2010

Print ISBN-13: 9780199744251

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199744251.001.0001

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Stochasticity and the Separation of Utility from Choice

Stochasticity and the Separation of Utility from Choice

(p.193) 9 Stochasticity and the Separation of Utility from Choice
Foundations of Neuroeconomic Analysis

Paul W. Glimcher

Oxford University Press

This chapter begins by reviewing what is known about the mechanism that links subjective value to action. The first and most important goal of this examination is to achieve a convincing mechanistic separation between expected subjective value and action. The second goal of the chapter is to identify mismatches between economic theory and neurobiological data within hard expected utility (Hard-EU) and to examine, as a test case, how neuroeconomics should deal with such mismatches.

Keywords:   subjective value, action economic theory, neurobiological data, neuroeconomics

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