- Title Pages
- Introduction: Wherefore Neuroeconomics?
- 1 Standing at the Threshold
- 2 Epistemological Constraints on Consilience
- 3 Economic Kinds: Understanding the Abstractions and Esthetics of Economic Thought
- 4 Using Psychology to See the Brain in Economics
- 5 Behavioral Economics: Exceeding the Limits of Traditional Neoclassical Models
- 6 Because, Not <i>As If</i>
- Section 2 The Choice Mechanism
- 7 Neurobiological Kinds: Understanding the Abstractions of Neurobiological Thought
- 8 Hard-EU and the Rudiments of a Standard Model
- 9 Stochasticity and the Separation of Utility from Choice
- 10 The Implications of Neuronal Stochasticity and Cortical Representation for Behavioral Models of Choice
- 11 Putting the Choice Mechanism Together: A Summary
- Section 3 Valuation
- 12 The Problem of Value
- 13 The Basics of Dopamine: How We Learn and Store Value
- 14 Locating and Constructing Subjective Value in the Front of the Brain
- 15 Beyond Neoclassics: Behavioral Neuroeconomics
- Section 4 Summary and Conclusions
- 16 Foundations of Neuroeconomic Models
- 17 Conclusions
- Author Index
- Subject Index
Because, Not As If
Because, Not As If
- (p.125) 6 Because, Not As If
- Foundations of Neuroeconomic Analysis
Paul W. Glimcher
- Oxford University Press
This chapter provides a high-level description of the explicit theoretical goals that should guide the neuroeconomic study of choice. The first part of the chapter defends the view that economic theories must become explicitly sensitive to mechanisms. The second part lays out the most basic structural details of a global theory of neuroeconomics. It is a theory that proceeds mechanistically from axioms such as those used in the generalized axiom of revealed preference (GARP) and expected utility.
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