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Foundations of Neuroeconomic Analysis$
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Paul W. Glimcher

Print publication date: 2010

Print ISBN-13: 9780199744251

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199744251.001.0001

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Because, Not As If

Because, Not As If

(p.125) 6 Because, Not As If
Foundations of Neuroeconomic Analysis

Paul W. Glimcher

Oxford University Press

This chapter provides a high-level description of the explicit theoretical goals that should guide the neuroeconomic study of choice. The first part of the chapter defends the view that economic theories must become explicitly sensitive to mechanisms. The second part lays out the most basic structural details of a global theory of neuroeconomics. It is a theory that proceeds mechanistically from axioms such as those used in the generalized axiom of revealed preference (GARP) and expected utility.

Keywords:   neuroeconomics, choice, economic theory, axioms, Milton Friedman

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