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Foundations of Neuroeconomic Analysis$
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Paul W. Glimcher

Print publication date: 2010

Print ISBN-13: 9780199744251

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199744251.001.0001

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Beyond Neoclassics: Behavioral Neuroeconomics

Beyond Neoclassics: Behavioral Neuroeconomics

(p.369) 15 Beyond Neoclassics: Behavioral Neuroeconomics
Foundations of Neuroeconomic Analysis

Paul W. Glimcher

Oxford University Press

This chapter argues that the tools of behavioral economics— the intellectual school in the economic community that stands in opposition to the neoclassical program—will have to fill the gaps that neoclassical theory cannot, and should not, attempt to fill. It addresses questions such as: What are some examples of phenomena that lie outside the reach of the neoclassical approach, and what do these kinds of neuroeconomic theories look like? What do we know, neurobiologically, about the algorithms that give rise to phenomena that require behavioral economic explanations?

Keywords:   neoclassical theory, neuroeconomics, behavioral economics, phenomena, behavioral economic explanations

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