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Foundations of Neuroeconomic Analysis$
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Paul W. Glimcher

Print publication date: 2010

Print ISBN-13: 9780199744251

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199744251.001.0001

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Locating and Constructing Subjective Value in the Front of the Brain

Locating and Constructing Subjective Value in the Front of the Brain

(p.345) 14 Locating and Constructing Subjective Value in the Front of the Brain
Foundations of Neuroeconomic Analysis

Paul W. Glimcher

Oxford University Press

This chapter shows that many areas contribute specialized input to the core valuation circuits of the medial prefrontal cortex (MPFC) and the striatum. Current data identifies at least five of these areas, although there are doubtless more. Of particular interest today among these five are the orbitofrontal and dorsolateral prefrontal cortices, which seem to play slightly opposing roles in the valuation process. The orbitofrontal area appears, at this time, specialized for the representation of immediate consumable rewards, while the dorsolateral seems involved in longer-term gains that require what is popularly called self-control.

Keywords:   subjective value, brain, medial prefrontal cortex, striatum, orbitofrontal cortex, dorsolateral prefrontal cortex

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