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Foundations of Neuroeconomic Analysis$
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Paul W. Glimcher

Print publication date: 2010

Print ISBN-13: 9780199744251

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199744251.001.0001

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The Problem of  Value

The Problem of  Value

Chapter:
(p.273) 12 The Problem of  Value
Source:
Foundations of Neuroeconomic Analysis
Author(s):

Paul W. Glimcher

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199744251.003.0012

This chapter explores the important ex ante biological and theoretical constraints on value representation that must shape any neuroeconomic analysis. The most important thing this ex ante analysis reveals is the significance of understanding what are known as “reference points.”.

Keywords:   valuation, value representation, neuroeconomic analysis, ex ante analysis, reference points

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