Society’s Grand Challenges: What Role for Services?
Society’s Grand Challenges: What Role for Services?
Society faces significant grand challenges—demographic, economic, and environmental. This chapter explores the role that services might play in helping address these grand challenges. The chapter begins by reviewing traditional reasons why manufacturing firms are making a shift to services, identifying five options that firms appears to be pursuing. Next the chapter then turns to the future, looking at the illustrative challenges that society faces—most notably demographic, economic, and environmental—and explores the implications of these challenges for the phenomenon of servitization. Finally, the chapter combines the five servitization options with the previously discussed societal challenges, offering some thoughts on what the future might hold.
Keywords: services, solutions, grand challenges—demographic, economic, and environmental
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