The book starts with an empirical puzzle: in some (very few) cases, the EU ‘uploads’ its financial services rules internationally; in other (very many) cases, the EU ‘downloads’ international financial rules domestically; in other cases, the EU actively ‘cross-loads’ its rules to other jurisdictions, or passively ‘cross-loads’ rules from other jurisdictions (mainly the US); finally, in some instances, private sector governance prevails. Why does the EU upload international financial regulation in some (few) cases, download it in (many) other cases, and cross-load either actively or passively in other instances? Has this changed over time? Overall, does the EU act as a pace setter in regulating global finance, or is it mainly a follower and why?
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