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Seduction by ContractLaw, Economics, and Psychology in Consumer Markets$
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Oren Bar-Gill

Print publication date: 2012

Print ISBN-13: 9780199663361

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199663361.001.0001

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(p.1) Introduction
Seduction by Contract

Bar-Gill Oren

Oxford University Press

This introductory chapter first sets out the book's main focus, namely consumer contracts. It traces design features common among multiple types of consumer contracts and explores and explains the forces responsible for these design features. The discussion then turns to market forces and consumer psychology, social costs of the behavioural market failure, and toward more effective disclosure mandates.

Keywords:   consumer contracts, contract design, market forces, consumer psychology, behavioural market failure

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