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Voters on the Move or on the Run?$
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Bernhard Weßels, Hans Rattinger, Sigrid Roßteutscher, and Rüdiger Schmitt-Beck

Print publication date: 2014

Print ISBN-13: 9780199662630

Published to Oxford Scholarship Online: June 2014

DOI: 10.1093/acprof:oso/9780199662630.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 11 December 2019

Does Personal Campaigning Make a Difference?

Does Personal Campaigning Make a Difference?

Chapter:
(p.139) 7 Does Personal Campaigning Make a Difference?
Source:
Voters on the Move or on the Run?
Author(s):

Heiko Giebler

Bernhard Weßels

Andreas M. Wüst

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199662630.003.0007

Local campaigning of candidates during federal elections has become an increasingly important topic in electoral research—not just in majoritarian electoral systems. This chapter delivers a detailed analysis of the effects of such campaigns in the context of the mixed electoral system applied in the 2009 Bundestag election in Germany. Based on three analytical steps—explaining constituency results, validating citizens’ awareness of candidates’ campaign efforts, and incorporating the evaluations of candidates’ efforts by citizens into an individual level vote choice model—we can show that local campaigns indeed matter. Nevertheless, our analysis shows that party-related factors also play an important role and that candidates’ have to choose their campaigns strategies wisely depending on the context and on those voters they want or have to address. Personalized local campaigning does not come without costs and has to be used strategically to increase to probability of electoral success.

Keywords:   Local campaigning, personalization of politics, mixed electoral systems, Germany, Bundestag election 2009

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