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Beyond Party MembersChanging Approaches to Partisan Mobilization$
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Susan Scarrow

Print publication date: 2014

Print ISBN-13: 9780199661862

Published to Oxford Scholarship Online: January 2015

DOI: 10.1093/acprof:oso/9780199661862.001.0001

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Multi-Speed Membership Parties

Multi-Speed Membership Parties

(p.128) 6 Multi-Speed Membership Parties
Beyond Party Members

Susan E. Scarrow

Oxford University Press

Contemporary parties are responding to membership losses and electoral setbacks by rethinking their approaches to grassroots organizing. Using a nineteen-country survey of party web pages, this chapter examines party efforts to make traditional membership more accessible by diversifying affiliation options, and by reducing the costs of joining. These multi-speed membership parties offer their supporters an array of options for political participation. The chapter concludes that the growing array of digital affiliation opportunities may change how parties relate to supporters, and which supporters they are trying to mobilize.

Keywords:   political parties, party members, political participation, multi-speed membership parties

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