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Trade Shows in the Globalizing Knowledge Economy$
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Harald Bathelt, Francesca Golfetto, and Diego Rinallo

Print publication date: 2014

Print ISBN-13: 9780199643080

Published to Oxford Scholarship Online: August 2014

DOI: 10.1093/acprof:oso/9780199643080.001.0001

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Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region

Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region

(p.140) 8 Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region
Trade Shows in the Globalizing Knowledge Economy

Harald Bathelt

Francesca Golfetto

Diego Rinallo

Oxford University Press

This chapter discusses the recent development of trade shows in the Asia-Pacific region. It shows that the trade show business in the Asia-Pacific region is characterized by heterogeneous structures because of varying dynamics of economic development. Triggered by fast economic growth, China could potentially become a role model in the trade show business and related investments, although local/national specificities need to be considered. The recent dynamics of the Chinese trade show business indicate that Asian exhibition centres and events are in the process of developing into hotspots of knowledge circulation and network building, rather than pure marketplaces for imports, exports, or local/national trade. This could give rise to a new global era of polycentric knowledge creation, characterized by key trade shows in each continent where manufacturers from around the world present innovations that match specific local, national, and/or continental market needs.

Keywords:   Asia-Pacific region, China, emerging markets, global era, polycentric knowledge creation, heterogeneous structures, knowledge circulation, marketplaces

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