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Trade Shows in the Globalizing Knowledge Economy$
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Harald Bathelt, Francesca Golfetto, and Diego Rinallo

Print publication date: 2014

Print ISBN-13: 9780199643080

Published to Oxford Scholarship Online: August 2014

DOI: 10.1093/acprof:oso/9780199643080.001.0001

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Trade Show Dynamics in Mature Markets 1: Europe

Trade Show Dynamics in Mature Markets 1: Europe

(p.97) 6 Trade Show Dynamics in Mature Markets 1: Europe
Trade Shows in the Globalizing Knowledge Economy

Harald Bathelt

Francesca Golfetto

Diego Rinallo

Oxford University Press

Europe is the most well-developed world region in terms of trade show activity. The presence of small- and medium-sized export-oriented firms across all industries has given rise to a multitude of export shows and hub shows, characterized by global knowledge flows. Second, the typical trade show stakeholders and governance models differ even between the main countries of trade show activity. While some focus on the development of trade show services in host regions, others are oriented towards supporting the regional/national industry base. These differences have an impact on whether a country is characterized by import shows or by export shows. Recently, the main countries of trade show activity have witnessed increasing competitive pressure linked to market saturation and partial attendance loss.

Keywords:   competitive pressure, Europe, export shows, governance models, global knowledge flows, hub shows, import shows, mature markets, trade show dynamics, trade show stakeholders

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