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Trade Shows in the Globalizing Knowledge Economy$
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Harald Bathelt, Francesca Golfetto, and Diego Rinallo

Print publication date: 2014

Print ISBN-13: 9780199643080

Published to Oxford Scholarship Online: August 2014

DOI: 10.1093/acprof:oso/9780199643080.001.0001

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Trade Show Specialization and Territorial Specialization

Trade Show Specialization and Territorial Specialization

(p.75) 5 Trade Show Specialization and Territorial Specialization
Trade Shows in the Globalizing Knowledge Economy

Harald Bathelt

Francesca Golfetto

Diego Rinallo

Oxford University Press

After examining paradigmatic views on the relationship between trade shows and their underlying economic geographies, based on the structure–agency debate in the social sciences, this chapter proposes a two-way model of reciprocal influences between trade show specialization and territorial specialization. On the one hand, trade show specialization depends upon the characteristics of firms located in the local catchment basin, the hosting areas' image and cultural heritage, and the national institutional set-up. On the other hand, trade shows impact hosting areas by generating local economic impacts and regional development, facilitating the establishment of vertical pipelines with non-local business, and by contributing to the reproduction of national specialization patterns. The chapter also discusses how the link between trade shows and territories is stronger in some phases of the trade show lifecycle than in others, and for certain types of trade shows in contrast to others, thus emphasizing the need for a contextual analysis.

Keywords:   local catchment basin, local economic impacts, national institutional set-up, national specialization, structure–agency, territorial specialization, trade show lifecycle, trade show specialization

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