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Trade Shows in the Globalizing Knowledge Economy$
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Harald Bathelt, Francesca Golfetto, and Diego Rinallo

Print publication date: 2014

Print ISBN-13: 9780199643080

Published to Oxford Scholarship Online: August 2014

DOI: 10.1093/acprof:oso/9780199643080.001.0001

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The Impact of Trade Show Organizers on Industry Innovation: ‘Concertation’ Processes in Fashion

The Impact of Trade Show Organizers on Industry Innovation: ‘Concertation’ Processes in Fashion

Chapter:
(p.211) 12 The Impact of Trade Show Organizers on Industry Innovation: ‘Concertation’ Processes in Fashion
Source:
Trade Shows in the Globalizing Knowledge Economy
Author(s):

Harald Bathelt

Francesca Golfetto

Diego Rinallo

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199643080.003.0012

This chapter examines the ways in which knowledge practices are structured and actively shaped by the practices of trade show organizers, focusing particularly on their ability to coordinate the interaction and innovation efforts of exhibiting firms. Using the example of clothing fabrics, we find that what seems to be an emerging fashion trend during a trade show has actually been planned and orchestrated long in advance. Première Vision, a leading international fashion fabric trade show in France, is used as a case study to demonstrate that trade show organizers can have a distinct impact on the nature of knowledge flows and the resulting practices that take place during the respective events.

Keywords:   concertation, fabrics, fashion trend, knowledge practices, Première Vision, trade show organizers

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