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The Psychology of Music in Multimedia$
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Siu-Lan Tan, Annabel J. Cohen, Scott D. Lipscomb, and Roger A. Kendall

Print publication date: 2013

Print ISBN-13: 9780199608157

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199608157.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 November 2019

Music videos and visual influences on music perception and appreciation: Should you want your MTV?

Music videos and visual influences on music perception and appreciation: Should you want your MTV?

Chapter:
(p.217) Chapter 10 Music videos and visual influences on music perception and appreciation: Should you want your MTV?
Source:
The Psychology of Music in Multimedia
Author(s):

Marilyn G. Boltz

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199608157.003.0010

During the past several decades, a substantial amount of research has investigated the role of musical soundtracks in cinematic art and ways in which music influences the cognitive processing of visual information. However, less attention has been directed toward the reverse relationship and the potential impact of visual information on musical appreciation and perception. The present chapter addresses this issue in two general contexts. The first primarily stems from the field of music education and involves research assessing whether the evaluation of musical performances varies with an audiovisual versus audio alone format. A second line of research has evolved with the introduction of MTV to popular culture and considers ways in which videos influence listeners’ perception of a musical selection. Although these two bodies of literature address very different influences of film upon music, both have implications for cross-modal theories of sensory integration and ways in which the visual and auditory modalities interact with one another.

Keywords:   audiovisual, cross-modal perception, cross-modal integration, music and film, music and body movements, music videos, musical soundtracks, halo effect, unity assumption

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