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Platform or Personality?The Role of Party Leaders in Elections$
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Amanda Bittner

Print publication date: 2011

Print ISBN-13: 9780199595365

Published to Oxford Scholarship Online: May 2011

DOI: 10.1093/acprof:oso/9780199595365.001.0001

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The impact of voters' characteristics on the evaluations of party leaders

The impact of voters' characteristics on the evaluations of party leaders

(p.53) Chapter Four The impact of voters' characteristics on the evaluations of party leaders
Platform or Personality?

Amanda Bittner (Contributor Webpage)

Oxford University Press

This chapter examines the origins of leader evaluations, seeking to determine the types of factors that influence voters' perceptions of leaders' traits. In particular, the chapter assesses the influence of voters' characteristics, including socio-demographics, partisanship, ideology, and issue attitudes. The chapter also looks at the impact of political sophistication, in order to better understand the process of evaluating leaders' character and competence. The analysis suggests that of these factors, partisanship and ideology have the greatest impact on evaluations of leaders' traits regardless of the voter's level of political sophistication.

Keywords:   evaluations, leaders, characteristics, partisanship, socio-demographics, ideology, issues, character, competence, political sophistication

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