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Neuromania – On the limits of brain science | Oxford Scholarship Online
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Neuromania: On the limits of brain science

Paolo Legrenzi and Carlo Umiltà


Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with no mediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced int ... More

Keywords: neuroeconomics, neuromarketing, neuroaesthetics, neurotheology, brain, thought, emotion, brain image, mind-body, brain-psyche

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780199591343
Published to Oxford Scholarship Online: September 2011 DOI:10.1093/acprof:oso/9780199591343.001.0001


Affiliations are at time of print publication.

Paolo Legrenzi, author
Ca' Foscary University, Venice

Carlo Umiltà, author