Jump to ContentJump to Main Navigation
The Strategy BridgeTheory for Practice$
Users without a subscription are not able to see the full content.

Colin S. Gray

Print publication date: 2010

Print ISBN-13: 9780199579662

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199579662.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 October 2019

The Theory of Strategy, I: Enduring Nature, Changing Character

The Theory of Strategy, I: Enduring Nature, Changing Character

(p.15) 1 The Theory of Strategy, I: Enduring Nature, Changing Character
The Strategy Bridge

Colin S. Gray (Contributor Webpage)

Oxford University Press

The strategist is armed with a set of nine basic questions, the historically specific answer to which enables him to do his job. Probably his three most important questions are (a) what is it about? (b) so what? and (c) what are the alternatives and what are their costs/benefits? There is only one general theory of strategy, even though there can be any number of strategies unique to historical circumstances. Definitions matter if we are to understand what it is we are talking about. The language of strategy, including the word itself, has altered over the centuries (and from one language to another), but the function of strategy has been constant (purposefully connecting ends, ways, and means). The general theory of strategy explains the structure and working of the whole field of strategy, including the contexts that enable it and provide its purposes. The theory can be understood as comprising twenty dicta, the most important of which, summarized naked by subject, pertain to the bridging function; political instrumentality; force in grand strategy; controlling the enemy; deception and paradox; people; contexts; its permanent nature, but changing character.

Keywords:   strategy, context, dicta, general theory

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .