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Soft InnovationEconomics, Product Aesthetics, and the Creative Industries$
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Paul Stoneman

Print publication date: 2010

Print ISBN-13: 9780199572489

Published to Oxford Scholarship Online: May 2010

DOI: 10.1093/acprof:oso/9780199572489.001.0001

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The Impact of Soft Innovation upon Firm Performance

The Impact of Soft Innovation upon Firm Performance

Chapter:
(p.273) 11 The Impact of Soft Innovation upon Firm Performance
Source:
Soft Innovation
Author(s):

Paul Stoneman

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199572489.003.0011

This chapter is concerned with impacts and policy, and addresses the private returns to investment in soft innovation. It shows that the existing literature on impacts is, not surprisingly, dominated by TPP-based approaches and, although such approaches can and have been applied to soft innovations using soft innovation proxies such as head counts and trademarks, it is argued that such approaches are not ideal. Instead, a number of successful soft innovations are presented as examples which show that soft innovation may stimulate firm performance and increase producer surplus.

Keywords:   examples, productivity, profits, soft innovation

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