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Obesity EpidemiologyFrom Aetiology to Public Health$
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David Crawford, Robert W. Jeffery, Kylie Ball, and Johannes Brug

Print publication date: 2010

Print ISBN-13: 9780199571512

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780199571512.001.0001

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Drawing possible lessons for obesity prevention and control from the tobacco-control experience 1

Drawing possible lessons for obesity prevention and control from the tobacco-control experience 1

Chapter:
(p.271) Chapter 16 Drawing possible lessons for obesity prevention and control from the tobacco-control experience1
Source:
Obesity Epidemiology
Author(s):

Shawna L. Mercer

Laura K. Khan

Lawrence W. Green

Abby C. Rosenthal

Rose Nathan

Corinne G. Husten

William H. Dietz

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199571512.003.0016

While tobacco-control experts in many developed countries announce remarkable reductions in tobacco consumption, nutrition and physical activity experts in these same countries bemoan the growing epidemic of obesity. Food and physical activity differ substantially from tobacco in that they are essential to life. Whereas the goal with tobacco control is to eliminate all use, obesity control focuses on reducing some behaviours (excessive and unhealthy food intake) and increasing others (physical activity). On the other hand, both tobacco control and obesity control involve influencing complex behaviours. For example, many overweight people struggle with tendencies similar to smokers by compulsively ingesting food for gratification even though they have surpassed their nutritional requirements. Such similarities suggest that there may be some overlap between obesity control and tobacco control. This chapter builds on and updates previously published work in seeking to draw lessons from the successes of the tobacco-control experience that can be applied to efforts to reduce and prevent obesity.

Keywords:   obesity prevention, obesity control, tobacco control, smoking cessation, behavioural change, gratification

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