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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2010

Print ISBN-13: 9780199569298

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199569298.001.0001

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Social marketing interventions and evaluation

Social marketing interventions and evaluation

Chapter:
(p.105) Chapter 8 Social marketing interventions and evaluation
Source:
Evaluating Health Promotion
Author(s):

Steven Chapman

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199569298.003.0008

This chapter discusses social marketing, exploring how to improve both internal and external validity of social marketing evaluation through randomized controlled trial (RCT) methodology and a thorough exploration of the settings and influences on health at all levels. It describes the criteria for evaluating and categorizing social marketing interventions.

Keywords:   social marketing, health promotion, health interventions, public health

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