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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2010

Print ISBN-13: 9780199569298

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199569298.001.0001

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Economic evaluation of health promotion interventions

Economic evaluation of health promotion interventions

Chapter:
(p.56) Chapter 5 Economic evaluation of health promotion interventions
Source:
Evaluating Health Promotion
Author(s):

Warren Stevens

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199569298.003.0005

Economic evaluation can show health promotion interventions in their true light — as a valuable source of investment in health in comparison with traditional health care. This chapter touches on the theory behind finite resources, the need for systems of allocation, and the value of optimization of benefits within limited resources. It then goes on to look more practically at the major issues that are encountered when measuring costs and benefits, dealing with uncertainty and the difficulties that surround transferring results from one location to another. Finally, it presents a cost-effectiveness case study of a malaria-prevention intervention in Malawi, and discusses some of the more common debates in the field.

Keywords:   health promotion, economic evaluation, health interventions, resource allocation, malaria prevention, Malawi, public health

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