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Evaluating Health PromotionPractice and Methods$
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Margaret Thorogood and Yolande Coombes

Print publication date: 2010

Print ISBN-13: 9780199569298

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780199569298.001.0001

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Evaluating according to purpose and resources: strengthening the evidence base incrementally

Evaluating according to purpose and resources: strengthening the evidence base incrementally

Chapter:
(p.27) Chapter 3 Evaluating according to purpose and resources: strengthening the evidence base incrementally
Source:
Evaluating Health Promotion
Author(s):

Yolande Coombes

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199569298.003.0003

This chapter assesses the appropriateness of measurement in terms of outcome and impact. It considers the level at which outcome measurement should take place and the methods that can be used to build evidence incrementally. Morbidity and mortality data provide the justification for developing health promotion interventions and not the means of evaluating their effect. Outcomes occur on a continuum; a focus on proximal indicators is all that is required where there is already evidence for a relationship between indicators and distal outcomes. To design our evaluation we must ask how the evaluation will be used and work backwards from this question. Even in resource-poor settings, small-scale documentation of the process can contribute to the incremental growth of the evidence base.

Keywords:   health promotion, evidence base, public health, outcome measures, interventions

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