Chapter 1 Introduction
- Evaluating Health Promotion
- Oxford University Press
This introductory chapter begins with brief descriptions of the 1st, 2nd and current edition of this book. An overview of the subsequent chapters is then presented covering the following themes: the scope of health promotion activities, measurement issues in health promotion, factors influencing the internal and external validity of interventions, and ethics and advocacy.
health promotion, public health, interventions, health evaluation
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