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Broadcasting EmpireThe BBC and the British World, 1922-1970$
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Simon J. Potter

Print publication date: 2012

Print ISBN-13: 9780199568963

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199568963.001.0001

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Integration, 1935–39

Integration, 1935–39

Chapter:
(p.78) 3 Integration, 1935–39
Source:
Broadcasting Empire
Author(s):

Simon J. Potter

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199568963.003.0004

During the later 1930s the BBC made more progress with its imperial mission, expanding its domestic monopoly of broadcasting into a monopoly over broadcasting to the empire from Britain. Collaborative relations with other public broadcasting authorities in the British world improved, particularly following the establishment of the South African Broadcasting Corporation (SABC), the Canadian Broadcasting Corporation (CBC), and New Zealand's National Broadcasting Service (NBS). More broadcasting officers travelled overseas, and more resources were devoted to the Empire Service. Alongside coverage of sport and royalty, the BBC now provided talks, music, and comedy. Empire Day and Christmas Day remained important fixtures. However, accents were a problem for the BBC, provoking criticism of the Corporation's elite, metropolitan voice. The BBC also began to consider the role of broadcasting in the dependent colonies and in Britain's informal empire, and played a role in the founding of All India Radio (AIR) and other colonial broadcasting authorities.

Keywords:   South African Broadcasting Corporation, Canadian Broadcasting Corporation, New Zealand National Broadcasting Service, Empire Service, All India Radio, sport, royalty, accents, Empire Day, Christmas

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