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Evidence-based Public HealthEffectiveness and efficiency$
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Amanda Killoran and Mike P. Kelly

Print publication date: 2009

Print ISBN-13: 9780199563623

Published to Oxford Scholarship Online: February 2010

DOI: 10.1093/acprof:oso/9780199563623.001.0001

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A nudge in the right direction: developing guidance on changing behaviour

A nudge in the right direction: developing guidance on changing behaviour

Chapter:
(p.353) Chapter 24 A nudge in the right direction: developing guidance on changing behaviour
Source:
Evidence-based Public Health
Author(s):

Catherine Swann

Lesley Owen

Chris Carmona

Michael P Kelly

Clare Wohlgemuth

Jane Huntley

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199563623.003.024

In 2005, the National Institute for Health and Clinical Excellence (NICE) was asked by the Department of Health to develop guidance on the effectiveness of different approaches and models aimed at changing knowledge, attitudes, and behaviour, at individual, community and population level. This was in the context of the Government's national strategy — Choosing Health — that emphasized the role and responsibility of individuals in making healthier choices, within a supportive environment, across different sectors of society. This chapter describes the theories used to provide the conceptual framework for the development of the guidance, sets out the guidance development process, discusses the range and nature of evidence considered, and outlines the areas covered by the recommendations.

Keywords:   Clinical Excellence, health policy, public health, Choosing Health, guidance development

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