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Risk Communication and Public Health$
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Peter Bennett, Kenneth Calman, Sarah Curtis, and Denis Fischbacher-Smith

Print publication date: 2010

Print ISBN-13: 9780199562848

Published to Oxford Scholarship Online: February 2010

DOI: 10.1093/acprof:oso/9780199562848.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 21 September 2019

Communicating Risk Across Publics and Between Organizations: The Case of Childhood Accidents

Communicating Risk Across Publics and Between Organizations: The Case of Childhood Accidents

Chapter:
(p.229) Chapter 15 Communicating Risk Across Publics and Between Organizations: The Case of Childhood Accidents
Source:
Risk Communication and Public Health
Author(s):

Moira Fischbacher-Smith

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199562848.003.15

This chapter begins by considering the nature of the public at whom health promotion is targeted, and illustrates the issues in relation to one particular area of risk: unintentional injuries. It then discusses the nature of this particular risk, the problem of communication with the target groups, and highlights the particular challenges faced by healthcare, social care, and voluntary organizations in creating interagency (or joined up) communication strategies.

Keywords:   health promotion, public health, risk communication, unintentional injuries

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