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Authenticity and the Cultural Politics of WorkNew Forms of Informal Control$
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Peter Fleming

Print publication date: 2009

Print ISBN-13: 9780199547159

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780199547159.001.0001

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Authenticating the Firm: Corporate Social Responsibility as Parasite

Authenticating the Firm: Corporate Social Responsibility as Parasite

Chapter:
(p.97) 5 Authenticating the Firm: Corporate Social Responsibility as Parasite
Source:
Authenticity and the Cultural Politics of Work
Author(s):

Peter Fleming (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199547159.003.0006

Another significant aspect of the ‘just be yourself’ managerial approach endeavours to align the personal values of employees (which may be anti-capitalist, counter-cultural, or simply social progressive) with those of the organization. Corporate social responsibility aims to give the firm an authentic flavour not only to external stakeholders (governments, consumers, etc.) but also those who are recruited and employed. The practices and discourse of corporate social responsibility are analysed as a form of identity regulation that prospects and exploits the non-work (and sometimes anti-work) values of workers. In this sense, CSR simulates the non-work commons in a way that is parasitical. The limitations of this exploitation of the commons are investigated with some surprising results.

Keywords:   authenticity, corporate social responsibility, liberalism, ideology, recruitment, motivation

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