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One Political Economy, One Competitive Strategy?Comparing Pharmaceutical Firms in Germany, Italy, and the UK$
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Andrea M. Herrmann

Print publication date: 2008

Print ISBN-13: 9780199543434

Published to Oxford Scholarship Online: January 2009

DOI: 10.1093/acprof:oso/9780199543434.001.0001

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Excursus: Success and Choice of Competitive Strategies

Excursus: Success and Choice of Competitive Strategies

(p.135) 6 Excursus: Success and Choice of Competitive Strategies
One Political Economy, One Competitive Strategy?

Andrea M. Herrmann (Contributor Webpage)

Oxford University Press

This chapter explores corporate success. It addresses the question: Are pharmaceutical firms less successful if they pursue strategies that are not supported by national institutions? Given that quantitative analyses do not support this idea, the chapter examines the strategy choices of entrepreneurs. Since institutional considerations are of limited importance to this end, on which grounds do entrepreneurs base their choice of a competitive strategy? Qualitative comparisons of interviews with managers reveal that technological opportunities to transform inventions or imitations into marketable products are of major concern when entrepreneurs choose their firms' strategy. The chapter concludes by illustrating the implications that result from these findings for institutional theories.

Keywords:   corporate success, strategy choice, technological opportunities, institutional theories, pharmaceutical firms, Germany, Italy, UK

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