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One Political Economy, One Competitive Strategy?Comparing Pharmaceutical Firms in Germany, Italy, and the UK$
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Andrea M. Herrmann

Print publication date: 2008

Print ISBN-13: 9780199543434

Published to Oxford Scholarship Online: January 2009

DOI: 10.1093/acprof:oso/9780199543434.001.0001

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Linking Antitrust Legislation, Standards, and Competitive Strategies

Linking Antitrust Legislation, Standards, and Competitive Strategies

(p.83) 4 Linking Antitrust Legislation, Standards, and Competitive Strategies
One Political Economy, One Competitive Strategy?

Andrea M. Herrmann (Contributor Webpage)

Oxford University Press

This chapter examines how firms can compete despite comparative disadvantages of national antitrust legislation. It first studies whether pharmaceutical firms in Germany, Italy, and the UK develop different types of component standards to pursue strategies of radical product innovation, incremental product innovation, and product imitation, respectively. Since quantitative analyses of interviews with Quality Assurance managers show that firms differ in their standardization approaches according to the strategies they pursue, the chapter also looks at how national antitrust legislation affects these strategies. Contrary to the findings in the previous chapter, qualitative analyses of interviews suggest that national antitrust legislation constitutes neither a comparative institutional advantage nor a disadvantage. The chapter concludes with reflections on how these findings contribute to the resource-based view and the competitiveness literature, and on reasons why a Schumpeterian perception of firms as creative entrepreneurs may nevertheless help to explain how firms gain competitive advantages.

Keywords:   component standards, innovation strategies, comparative advantages, resource-based view, competitiveness theories, Schumpeter

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