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Building an International Financial Services FirmHow Successful Firms Design and Execute Cross-Border Strategies$
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Markus Venzin

Print publication date: 2009

Print ISBN-13: 9780199535200

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780199535200.001.0001

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Profit impact of internationalization

Profit impact of internationalization

Chapter:
(p.60) 2 Profit impact of internationalization
Source:
Building an International Financial Services Firm
Author(s):

Markus Venzin

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199535200.003.0003

The previous chapter showed that service characteristics substantially influence the way financial services firms internationalize, highlighting the ever-growing importance of digital goods. Different financial services sub-segments require different approaches to cross-border strategies. Building on this insight, this chapter discusses the performance patterns of internationalizing firms. It shows that there is no universal law that links the profitability of a firm and its degree of internationalization. Performance outcomes are highly dependent on a complex set of factors related to the development, choice, and execution of strategy.

Keywords:   financial services industry, financial services firms, internationalization, profitability

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