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Public Health and Private WealthStem Cells, Surrogates, and Other Strategic Bodies$
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Sarah Hodges and Mohan Rao

Print publication date: 2016

Print ISBN-13: 9780199463374

Published to Oxford Scholarship Online: August 2016

DOI: 10.1093/acprof:oso/9780199463374.001.0001

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‘It All Changed after Apollo’ and Other Corporate Hospital Myths

‘It All Changed after Apollo’ and Other Corporate Hospital Myths

Chapter:
(p.139) 6 ‘It All Changed after Apollo’ and Other Corporate Hospital Myths*
Source:
Public Health and Private Wealth
Author(s):

Sarah Hodges

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199463374.003.0007

In this chapter, the author examines a touchstone in India’s recent health care history: that of the 1983 launch and subsequent three-decade career of Apollo Hospitals in Chennai. She argues that one of the singular successes of Apollo Hospitals (and its founder and Chairman, Prathap Reddy) has been in image management. In order to do this, the author explores the popular myths that surround Apollo and Reddy and also how these stories are regularly reproduced within a community of medical professionals across the region. To anticipate the argument somewhat, the Apollo ‘success story’, whilst central to today’s dominant narrative of the economic growth produced by India’s private health care sector, is based on assumptions and assertion. These assumptions and assertions begin to crumble under even the most basic historical scrutiny. In short, in its three decades, Apollo’s greatest success may perhaps be its story.

Keywords:   Apollo Hospitals, Prathap Reddy, corporate health care, India, myth-making

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