Jump to ContentJump to Main Navigation
Reengineering IndiaWork, Capital, and Class in an Offshore Economy$
Users without a subscription are not able to see the full content.

Carol Upadhya

Print publication date: 2016

Print ISBN-13: 9780199461486

Published to Oxford Scholarship Online: October 2016

DOI: 10.1093/acprof:oso/9780199461486.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 18 January 2020

Soft Capitalism Comes to India

Soft Capitalism Comes to India

Chapter:
(p.166) 4 Soft Capitalism Comes to India
Source:
Reengineering India
Author(s):

Carol Upadhya

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199461486.003.0005

Chapter 4 describes the ‘New Age’ management ideas and ‘subjective’ techniques of organizational control that have been imported into the Indian IT industry, especially the promotion of ‘flat structures’, an informal work culture, and employee autonomy. It argues that the ideology of ‘soft’ management provides a powerful discursive framework through which actors interpret their experiences at work and fashion their selves and lives beyond work. The chapter examines how these ‘indirect’ management practices shape sociality in the workplace and the subjectivities of IT workers, how software engineers negotiate with the relations of power and forms of subjectification that the encounter at work, and how they navigate these complex workspaces while pursuing their own projects of self-fashioning and mobility. The chapter also addresses the question of power, agency, and identity in IT workspaces through an examination of the micro-politics of teamwork and the cultural politics of outsourcing.

Keywords:   New Age management, indirect organizational control, subjective management techniques, teamwork, service work, cultural politics of outsourcing, subjectification, Indian IT professionals

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .