Company Beachheads in Technology Universities
Firms can develop disruptive innovation by setting up an innovation cell that functions as a corporate innovation unit securing new technology and marketing insights that in cooperation with its business units could turn these technology and insights into commercial blockbusters. Innovation cells are to be located in leading engineering universities that strive for industrial liaison and technology transfer partnerships. The host university needs to create a specialized innovation ecosystem in which large firms and research laboratories coexist. The campus proximity fosters day-to-day interactions among different actors of the ecosystem, such as researchers, students, startups, venture capitalists, government entrepreneurial agencies, and other large companies. Innovation cells need to have a multidisciplinary team in which commercial–business development and technical–scientific experts work together to deliver market-ready prototypes and innovative business plans. These serve as evidence to the rest of the organization to support disruptive innovation product development.
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